Damon Dash has conquered the worlds of music, fashion, and film and now he is announcing the launch of BlockSavvy.com, The Virtual Lifestyle Community and interactive ad agency for the Next Generation at the 12^th Annual 2008 Urban Wheel Awards (UWA). Dash will present at the multicultural event that will honor the achievements of African-Americans, Asians and Latinos in the automotive industries on January 15th at the famed Fox Theatre in Detroit. He joins an incredible lineup of celebrity presenters, which include James Kyson Lee, co-star of the NBC hit television series "Heroes," award-winning actor Giancarlo Esposito , actress Lisa Vidal, super male model Tyson Beckford, MTV's Sway, hip hop icon Funkmaster Flex, and Miss Universe Riyo Mori. Oscar-nominated actress Rosie Perez and Entertainment Tonight's Kevin Frazier will co-host the UWA

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The 2008 UWA's theme of "Fashion, Stars & Cars" is a perfect fit for Dash, who co-founded one of the most successful urban clothing lines ever, Rocawear. He also co-founded the hit-making record label Roc-A-Fella Records, and went on to produce a number of films and form Dash Films. Most recently Dash started his own clothing venture, CEO, and the groundbreaking Internet community called BlockSavvy.com.  BlockSavvy.com, the new social online community, has also created an innovative way of digital advertising. The new digital advertising model by BlockSavvy.com is the ultimate way to cross-platform marketing. BlockSavvy.com offers a total interactive experience for consumers where advertisers can reach their target market in a unique manner.